In these conditions, the terms contained herein, the initial letter of which is capitalised, shall have the following meanings (except where the context otherwise dictates) :

"Advertiser" means a person, firm or company which has placed Booking(s) with the Station or has authorised its agent to place Booking(s) with the Station for the purchase of time, facilities or other services provided by the Station. The term shall also mean and include the Advertiser's successors in title and assignee.

"Advertising Agent" means a person, firm or company which has placed Booking(s) with the Station on behalf of an Advertiser and who/which agrees to be bound jointly and severally together with the Advertiser for all sums due to the Station under these Conditions, in consideration of the allowance of the Advertising Agent discount referred to in Condition 13 (c), and which is authorised by the Advertiser to act on the Advertiser's behalf in the placement of Bookings with the Station. An Advertising Agent appointed by the Advertiser shall be deemed to have full authority to act on all matters connected with the placing and changing of Bookings and the approval or amendment of Material. The Station reserves the right to accept or reject the Advertising Agent appointed by the Advertiser at its complete discretion.

"Booking" means any request, agreement, purchase order or contract for the purchase of air-time, facilities or other service made by the Advertiser and/or Advertising Agent with the Station subject to these Conditions.

"Codes of Practice" means the Codes of Practice on (a) Advertising Standards; (b) Programme Standards; (c) Technical Standards and (d) any other standards, directions and regulations, issued and amended by the Broadcasting Authority of Hong Kong from time to time.

"Conditions" means the General Terms and Conditions contained herein and as amended from time to time.

"Jade" means the television service of the Station which normally transmits in the Chinese language.

"Pearl" means the television service of the Station which normally transmits in the English or other languages.

"Material" means any material including but not limited to programmes, products, services, copy, talent, scripts, films, slides, video-tapes, recordings and music for any commercial announcements used to promote the Advertiser's or Sponsor's Product.

"Preemption Structure" means the system whereby airtime purchase for any particular time and at any specified rate may be preempted in the manner described at the front of the Rate Card in which the Conditions are contained and such system of preemption shall be deemed to have been incorporated in the Conditions.

"Product" means the goods, services or whatever the Advertiser wishes to promote.

"Programme" means a film, show or the like during or between the telecasts of which the Advertiser's Product will be the subject of commercial announcements.

"Rates" means the rate of charges determined by the Station from time to time as applicable to any Booking.

"Rate Card" means the prevailing rate card published by the Station containing details of the Preemption Structure, volume rebate, the spot rates for Jade and Pearl, the Conditions and such other terms and conditions as govern the terms of business of the Station.

"Sponsor" means an Advertiser who, alone or jointly, contracts with the Station for the telecast of a Programme whether owned by the Station, the Sponsor or by some other person.

"Station" means Television Broadcasts Limited which is a licensed commercial terrestrial television broadcaster providing two channels of services known as Jade and Pearl.