| With TVB and TVB.COM joining forces, advertisers' TV campaign can now be extended and sustained more effectively than ever before |
| By housing a sponsored programme's mini-site, TVB.COM can help further the success of a TV marketing campaign in the following ways: |
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1. Supplement the Sponsored Programme
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- Products/Services introduced in the sponsored programme can be highlighted and presented in detail
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2. Reinforce Selling Messages
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- With no space and time limitation, users can view advertisers' messages at their own convenience
- With an easy-to-remember URL, viewers will be able to watch missed episodes or find information on them easily
- Advertisers can make full use of their sponsored quality TV programme to sustain their campaign
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3. Expand Media Coverage
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- Advertising messages can also be exposed to TVB.COM users, and with TVB.COM's strength in multimedia content, advertisers' messages can once again be delivered effectively
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4. Interact With Target Audience
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- Interactive elements, such as game/quiz, can be introduced to strengthen advertisers' message
- Message board can be included to collect feedback from target audience in a cost effective way
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5. Complete The Buying Process On-site
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- Downloadable e-coupons placed close to the programme archive and product information can be an effective means to trigger users' buying impulse
- An online payment mechanism can be implemented at the mini-site to capitalize on users' buying impulse and complete the buying process on-site
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| All these benefits can be taken advantage of at unbeatable prices. For a presentation or a quotation, please contact your TVB sales executive or
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Miko Ho
Sales Manager, TVB.COM
Tel: 2335-2381
Email: miko.ho@staff.tvb.com
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