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TVB “Kung Hei Fat Choy” Greetings Package
TVB《恭喜發財》賀年廣告套裝

Available Period 適用日期 :

2017年1月27日 (Fri 星期五) - 2月8日 (Wed 星期三)

Package Cost 套裝價格

 

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RC No. 50-Supreme*

RC No. 51**

Package 套裝 A:

10-sec

$238,000

$256,000

 

5-sec

$118,000

$128,000

Package 套裝 B :

10-sec

$148,000

$160,000

 

5-sec

$78,000

$84,000

Package 套裝 C :

5-sec

$68,000

$73,000

Package 套裝 D :

5-sec

$44,800

$48,000

*       For Advertisers who are rate protected under Rate Card No. 50-Supreme. 只適用於受 50-Supreme 價目表廣告預定計劃MU,SU,U及OC價格保障的客戶。

**     Available to all advertisers. 適用於所有廣告客戶。

Entitlements 客戶所得

Package 套裝 A :

Each package consists of 193 rotational TV spots to be scheduled between Jan 27, 2017 (Fri) and Feb 8, 2017 (Wed); and 125,400^ run of site impressions on tvb.com, TVB Apps Family and TVB fun between Jan 28, 2017 (Sat) and Feb 24, 2017 (Fri). 廣告套裝包括193不定位電視賀年廣告,於2017年1月27日 (星期五)至2月8日(星期三)期間播放;及125,400^次不定位互聯網、TVB Apps Family及TVB fun廣告於2017年1月28日(星期六)至2月24日(星期五)期間播放。

Total 共
Jade 翡翠台#: 4 x J7 2 x J6 4 x J5 4 x J4 5 x J3 18 x J2 5 x J1 42
J5: 2 x A5 1 x A4 2 x A3 5 x A2 6 x A1 16
J2: 2 x B7 1 x B5 4 x B4 1 x B2 8 x B1 16
iNews 互動新聞台: 10 x C3 / C2 / C1 10
Pearl 明珠台#: 5 x P5 / P4 /P3 5
TVBN TVB 新聞台: 10 x TC2 10 x TC3 20
Korean Drama 韓劇台: 10 x TC2 10 x TC3 20
Entertainment News 娛樂新聞台: 10 x TC2 10 x TC3 20
Food 為食台: 10 x TC2 10 x TC3 20
TVB Classic TVB 經典台: 7 x TC2 5 x TC3 12
Japanese Drama 日劇台: 7 x TC2 5 x TC3 12
TVB Apps Family & tvb.com: 87,800 impressions x ROS In-stream 87,800^
TVB fun: 37,600 impressions x POP-up 37,600^
TVB Weekly TVB周刊:

1 x Half Page ROP內頁廣告半版
(only applicable to 10-sec package適用於10秒之套裝A)

#     Spots on Jade and Pearl will be scheduled between Jan 27 - 31, 2017. 廣告將於2017年1月27至31日翡翠台及明珠台播放。

^     Impressions for 5-sec packages will be cut by 50%. 5秒套裝的廣告將會減半。

Advertisers purchasing 10-sec Package A will also be entitled to 1 x Half Page ROP in any January or February issue of TVB Weekly Book A of their choice. 客戶購買10秒之套裝A,均可獲得TVB周刊之主版內頁賀稿半版。

For details of the advertising material and delivery deadline, please refer to Appendix A. TVB周刊之稿件物料截止日期及詳情,請參閱附錄A。

Package 套裝 B :

Each package consists of 180 rotational TV spots to be scheduled between Jan 27, 2017 (Fri) and Feb 8, 2017 (Wed); and 97,570^ run of site impressions on tvb.com, TVB Apps Family and TVB fun between Jan 28, 2017 (Sat) and Feb 24, 2017 (Fri). 廣告套裝包括180不定位電視賀年廣告,於2017年1月27日(星期五)至2月8日(星期三)期間播放;及97,570^次不定位互聯網、TVB Apps Family及TVB fun廣告於2017年1月28日(星期六)至2月24日(星期五)期間播放。

Total 共
Jade 翡翠台: 5 x J7 2 x J6 2 x J5 2 x J4 5 x J3 18 x J2 34
J5: 2 x A5 1 x A4 2 x A3 5 x A2 6 x A1 16
J2: 2 x B7 1 x B5 4 x B4 1 x B2 8 x B1 16
iNews 互動新聞台: 10 x C3 / C2 / C1 10
TVBN TVB 新聞台: 10 x TC2 10 x TC3 20
Korean Drama 韓劇台: 10 x TC2 10 x TC3 20
Entertainment News 娛樂新聞台: 10 x TC2 10 x TC3 20
Food 為食台: 10 x TC2 10 x TC3 20
TVB Classic TVB 經典台: 7 x TC2 5 x TC3 12
Japanese Drama 日劇台: 7 x TC2 5 x TC3 12
TVB Apps Family & tvb.com: 68,300 impressions x ROS In-stream 68,300^
TVB fun: 29,270 impressions x POP-up 29,270^

^     Impressions for 5-sec packages will be cut by 50%. 5秒套裝的廣告將會減半。

Package 套裝 C :

Each package consists of 159 rotational TV spots to be scheduled between Jan 27, 2017 (Fri) and Feb 8, 2017 (Wed); and 34,000 run of site impressions on tvb.com, TVB Apps Family and TVB fun between Jan 28, 2017 (Sat) and Feb 24, 2017 (Fri). 廣告套裝包括159不定位電視賀年廣告,於2017年1月27日(星期五)至2月8日(星期三)期間播放;及34,000次不定位互聯網、TVB Apps Family及TVB fun廣告於2017年1月28日(星期六)至2月24日(星期五)期間播放。

Total 共
Jade 翡翠台: 5 x J7 2 x J6 2 x J5 2 x J4 3 x J3 14 x J2 28
J5: 1 x A5 2 x A3 4 x A2 5 x A1 12
J2: 2 x B7 4 x B4 2 x B2 4 x B1 12
iNews 互動新聞台: 7 x C3 / C2 / C1 7
TVBN TVB 新聞台: 10 x TC2 10 x TC3 20
Korean Drama 韓劇台: 10 x TC2 10 x TC3 20
Entertainment News 娛樂新聞台: 10 x TC2 10 x TC3 20
Japanese Drama 日劇台: 10 x TC2 10 x TC3 20
Jade Catch Up 翡翠即日重溫: 10 x TC2 10 x TC3 20
TVB Apps Family & tvb.com: 24,000 impressions x ROS In-stream 24,000
TVB fun: 10,000 impressions x POP-up 10,000

Package 套裝 D :

Each package consists of 151 rotational TV spots to be scheduled between Jan 27, 2017 (Fri) and Feb 8, 2017 (Wed); and 34,000 run of site impressions on tvb.com, TVB Apps Family and TVB fun between Jan 28, 2017 (Sat) and Feb 24, 2017 (Fri). 廣告套裝包括151不定位電視賀年廣告,於2017年1月27日(星期五) 至2月8日(星期三) 期間播放;及34,000次不定位互聯網、TVB Apps Family及TVB fun廣告於2017年1月28日(星期六) 至2月24日(星期五) 期間播放。

Total 共
Jade 翡翠台: 2 x J7 1 x J6 2 x J5 1 x J4 2 x J3 8 x J2 16
J5: 1 x A5 2 x A3 4 x A2 5 x A1 12
J2: 2 x B7 4 x B4 2 x B2 4 x B1 12
iNews 互動新聞台: 7 x C3 / C2 / C1 7
TVBN TVB 新聞台: 10 x TC2 10 x TC3 20
Korean Drama 韓劇台: 10 x TC2 10 x TC3 20
Entertainment News 娛樂新聞台: 10 x TC2 10 x TC3 20
Food 為食台: 10 x TC2 10 x TC3 20
TVB Classic TVB 經典台: 7 x TC2 5 x TC3 12
Japanese Drama 日劇台: 7 x TC2 5 x TC3 12
TVB Apps Family & tvb.com: 24,000 impressions x ROS In-stream 24,000
TVB fun: 10,000 impressions x POP-up 10,000

Billing Schedule 付款日期:

1月-100%

Remarks for Package A, B, C and D 套裝 A, B, C and D 備註 :

All packages include production cost in creating one simple computer graphic^ by a production house appointed by TVB plus recording fee of the greetings message by a male duty-announcer from the script provided by the Advertiser. 所有廣告套裝價格已包括由TVB特約製作公司以簡單電腦影像^處理客戶的賀年廣告,並由本台指派男性播音員讀出新春賀詞。

For advertisers who require TVB’s production for the on-air materials, we will also provide the files for the pop-up ad on TVB mobile apps. TVB will provide 28 templates for clients’ selection and only the client’s logo or company name will be inserted in a designated area on the graphics design. TVB提供28款pop-up之電腦影像給客選擇,並加上客戶之商標及遞交其檔案予TVB流動電話Apps.

Advertisers who do not require the TV, online and mobile apps production facilities provided by the station will be given one extra J2 spot of respective duration. 客戶如選擇自行製作電視、互聯網及流動電話Apps廣告,可額外獲贈J2時段內播放1次與套裝相對秒數的廣告。

Advertising Material And Deadline 賀詞、畫稿或幻燈片收件截止日期

Required TVB’s computer graphic production and/or voice-over recording.
由TVB負責製作的賀年廣告收件截止日期。
2017年1月6日         Fri 星期五              1700

Finished material provided by client.
由客戶自行製作的賀年廣告收件截止日期
2017年1月13日         Fri星期五               1700

Advertisers and advertising agents acknowledge and agree that the material supplied by them will be used in both TVB’s TV channels and tvb.com. For those materials without internet license, advertisers and advertising agents should state clearly in the booking order. 客戶須確定及同意所提供的物料可於TVB之頻道及互聯網內播放。如客戶所提供之物料並不包括互聯網播放特許權,須於套裝確認書上清楚列明。

If client provides the finished material for the pop-up on TVB fun, please refer to Appendix B for the details
如客戶欲提交TVB fun Pop-up的完成物料,請參閱附錄B

TVB Weekly - Appendix A TVB周刊之附錄A

  1. If client provides file, please note the specification below:- 如客戶提交電腦檔案,須參考如下:-
    • Half Page Horizontal Trim Size橫半版書刊切位面積: 135 mm (H) x 215 mm (W)
      [please allow +5mm bleeding each side 每邊外加+5mm出血位] 145 mm (H) x 225 mm (W)
      [please allow -5mm typing area each side 每邊外加-5mm裁切位] 125 mm (H) x 205 mm (W)
    • 300 dpi 每吋300點
    • PDF ONLY should be accepted; all other formats NOT accepted
      只接受一幅圖過之 PDF 檔案格式;其他檔案格式恕不接受
    • CMYK Format CMYK格式
  2. Delivery of the file can be in either one of the following ways:- 客戶可從以下途徑遞交電腦檔案:-
    • Email to: tvbpadv@tvb.com.hk (file size below 10MB)
      電郵致 tvbpadv@tvb.com.hk (檔案不大於10MB)
    • Upload to ftp server: 上載於檔案傳輸協定
      ftp://210.3.165.110 (for internet explorer 經網際網絡)
      210.3.165.110 (for Mac ftp server IP address 經Mac機之網路位址)
      Login 登入: tvbwsalese
      Password 密碼: tvbwsalese
  3. TVB Publications Ltd can also provide design and production service for the greeting ad. Sample of the graphics design will be placed in our website from November 7, 2016 onwards. 電視廣播出版有限公司可提供賀年廣告設計及製作。由2016年11月7日起,可登入本公司之互聯網頁選取賀年廣告圖案式樣。
    http://www.tvb.com/tvbsales/cny2017tvbweekly.html
  4. Material Deadline 物料收件截止日期
    • 8 working days before issue publication date 於出刊日期前8個工作天

TVBfun - Appendix B TVBfun 之附錄B

  1. If client provides the file (finished material), please note the specification below:- 如客戶提交電腦檔案(完成物料),請參考如下:-


  2. Delivery of the file can be in the below way:- 客戶可從以下途徑遞交電腦檔案:-
    Email to: online.ad@tvb.com.hk (please state an advertiser name, product name and contact information in email). 電郵致online.ad@tvb.com.hk (請於電郵內列明客戶名稱,產品名稱以及聯絡資料)
  3. For any enquiry of the material submission, please contact:- 有關提交物料的查詢,請聯絡:-
    Ms. Login Lok, Email – login.lok@tvb.com.hk or tel.- 2805 7200
    Ms. Kelsey Lai, Email – kelsey.lai@tvb.com.hk or tel.- 2805 7114

Sales Conditions 銷售條款

Please observe the following in addition to our General Terms & Conditions contained in Rate Card Nos. 50/51 and the relevant terms and conditions contained in the TVB website (http://b.tvb.com/ad/):- 除 50/51 價目表內之一般條款外,客戶仍須遵照以下及TVB網頁內(http://b.tvb.com/ad/)之細則:-

  1. Bookings will be accepted on a first-come-first-served basis. 所有廣告訂位以先到先得形式決定。
  2. Only commercials with Chinese New Year greetings message will be accepted for this special package and no product protection will be given. 《恭喜發財》賀年廣告套裝只接受新年賀詞或恭祝訊息之廣告。同類產品有機會於同一廣告時段內播放。
  3. The presentation of all package spots will be rotated on the fairest possible basis at the Station’s discretion. 本台將以公平方法安排賀年廣告之播放次序。
  4. Whilst these packages are not eligible for volume rebates, the total cost of such packages will be taken into account by the Station when calculating volume rebate available to the Advertiser under the prevailing Rate Card. 購買以上賀年廣告套裝的客戶將不獲大額回扣,唯此費用可撥入客戶在「翡翠台」現時沿用價目表之總廣告支出,以便計算同年度價目表大額回扣之用。
  5. For tvb.com, TVB Apps Family and TVB fun, no screen cap nor report will be provided. TVB之互聯網及流動電話Apps將不會提供任何螢幕截圖及報告。

Remarks 備註

^ Sample of the graphics design will be placed in our website from November 7, 2016 (Mon) onwards. 
^ 客戶可於2016年11月7日起,登入TVB以下網址選取賀年廣告圖案式樣。

http://www.tvb.com/tvbsales/cny2017.html

http://www.tvb.com/tvbsales/cny2017titlesafemark.html

http://www.tvb.com/tvbsales/cny2017tvbfun.html

http://www.tvb.com/tvbsales/cny2017tvbweekly.html

Should you require further information, please contact our sales office at 2805-7128. 如有任何查詢,歡迎致電2805-7128 TVB營業部。